4 Sales Competencies You Need To Have

Recently, I came to the conclusion that “Sales are a game of rationales”. Why? Because in order to be a great salesman, you need to be:

  • Determined without being arrogant;
  • Able to identify your client’s pains and needs, and express them in such a way that you pique their interest within 8 to 30 seconds;
  • Asking one relevant question after another, and actively listen to what they have to say;
  • And only after you’ve passed through this whole process, can you bring negotiations to the table and, ultimately, close the deal.

In other words, you need skills. That’s why in today’s article, I’ll dive deeper into each competency and how you can develop it. Let’s get started!

The Power of Building the Best Product in Your Market with SiteGround’s Tenko Nikolov

Foundr Magazine Podcast EP136: The Power of Building the Best Product in Your Market with SiteGround’s Tenko Nikolov

For as long as he can remember, Tenko Nikolov has been obsessed with computers. From his very first computer at the age of 7, he fell in love with the simple green and black screen and was fascinated with all that this technology could offer.

Of course, he also got into some trouble, even accidentally hacking into a large US corporation’s network with a friend at the age of 13. After a few days of fun messing with their systems and bragging to their friends, the duo eventually sent an email to the company letting them know what they did and how they did it.

The next few days were agonizing as they waited for a response, petrified that an FBI agent would be showing up to his doorstep in Bulgaria. To his surprise, however, the company reached out, thanked them for finding a security loophole and even asked them how much they’d like to be paid for finding it in the first place.

“I realized that I can actually be paid for the thing that I love to do most,” Nikolov says.

Instead of asking for payment, Nikolov asked for his own server that he could play around with. After getting his first taste of entrepreneurship, he began seeing how far he could push the limits of computer technology. Looking back at it now, Nikolov pinpoints this as the exact moment that led him to develop SiteGround, a web-hosting server and provider.

But what makes SiteGround stand out from the thousands of competitors out there, is Nikolov’s dedication to innovating.